2024

Awarded "Japan/Korea Best Place to Work" at Campaign's "Agency of the Year 2024"

2023

SUNNY SIDE UP PARTNERS Inc. changes its trade name and SUNNY SIDE X Inc. is launched
Received the "Grand Prize" in the Business Operator category of the "Tokyo Women's Advancement Promotion Award, Reiwa 5th Year"

2022

Expanded the "Dear WOMAN" system, which includes egg freezing subsidies, and introduced a subsidy system for "AMH tests"

2021

Etsuko Tsugihara appointed Chairperson of the Keidanren's Diversity Promotion Committee
Awarded the Gold Prize in "PRWeek Asia Best Places to Work 2021"
SUNNY SIDE UP CAREER Inc. changes its trade name and Good & Company Inc. is launched
Etsuko Tsugihara appointed President of the International PR Association

2020

Transitioned to a holding company management system, and the holding company "SUNNY SIDE UP GROUP Inc." was established

2019

SUNNY SIDE UP PARTNERS Inc. (now SUNNY SIDE X Inc.) established
Expressed "SSU's Social Action 3.2 for SDGs"
Partnership agreement with Red Havas

2018

Joint venture with GL events, one of the world's largest integrated event companies
Market change to the Second Section of the Tokyo Stock Exchange
"bills" 4th overseas store opens in Gangnam, South Korea (3rd store in South Korea)
Designated to the First Section of the Tokyo Stock Exchange
Started operation of the "Jingumae 6-chome Project (tentative name)" joint venture with Dentsu

2017

"bills" opens its first store in the Kansai area in Osaka (8th store in Japan)
Selected as 19th in "GLOBAL TOP 250 PR AGENCY RANKING 2017" (2nd consecutive year)
Selected as 17th in "PRWeek Agency Business Report 2017"

2016

"bills" opens its 6th store in Fukuoka and 7th store in Ginza, Japan,
and its 3rd overseas store in Gwanghwamun (2nd store in South Korea)

2015

30th Anniversary of Founding
"bills" 5th store in Japan opens in Tamagawa Takashimaya S.C Marronnier Court
"ENGAWA Inc." established (shares transferred to AnyMind Group in January 2021)
Partnership agreement with US LGBT marketing company, Target 10

2014

"RockCorps" held for the first time in Japan, as chief secretary of the executive committee
"OMOTENASHI NIPPON" project launched
"bills" opens its 1st overseas store in Waikiki and 2nd store in Seoul
"SUNNY SIDE UP CAREER Inc." established

2013

Olympics in Tokyo! "Sports no Chikara Project" launched

2012

Group sales exceed 10 billion yen
Implemented multifaceted Japan PR at LONDON 2012
"KUMNAM ENTERTAINMENT Inc." established to handle celebrity casting, etc.
"bills" 4th store in Japan opens in Tokyu Plaza Harajuku Omotesando

2011

"bills" 3rd store in Japan opens in Odaiba

2010

"bills" 2nd store in Japan opens in Yokohama Red Brick Warehouse

2009

Head office relocated, office integrated with group company "WISE INTEGRATION Inc."

2008

Listed on the Osaka Securities Exchange Hercules, number of employees exceeds 100
Restaurant "bills" 1st store opens in Shichirigahama, Kamakura

2007

"Tokyo Street Athletics" held in Marunouchi, Tokyo

2006

"WISE INTEGRATION Inc." joins the group
Hidetoshi Nakata retires from active play

2005

Head office relocated to Sendagaya, Shibuya-ku, Tokyo
First in-house book "The Work Style of SUNNY SIDE UP" published
"White Band" project, a global advocacy campaign to eradicate poverty, launched in Japan

2004

"If I Could Meet You in Heaven" by Natsuki Iijima published
"Cho Kimochiii" selected as the annual grand prize for the Buzzword Awards!

2003

Hidetoshi Nakata appointed Executive Officer of Tohato
Management contract with Kosuke Kitajima (swimming)

2003

Hidetoshi Nakata appointed Executive Officer of Tohato
Management contract with Kosuke Kitajima (swimming)

1998

Management Department established. Hidetoshi Nakata transfers to Italian Serie A

1996

Management contract with Hidetoshi Nakata (soccer)

1995

Head office relocated to Aizumicho, Shinjuku-ku, Tokyo
Full-scale launch of portrait rights business for athletes

1993

J. League established, management of soccer players started
Management of soccer players started with the contract with Masakiyo Maezono as an opportunity

1991

Management business for athletes started
Management contract concluded with Hideya Miyazuka (triathlon), the first athlete to join,
Management business for athletes started

1985

SUNNY SIDE UP Inc. founded