SSU and Red Havas signed a partnership agreement
Expanding our PR network and providing a comprehensive PR & marketing solution,with one of the world’s largest global communications group “Havas Group”
Tokyo 2 October, 2019: SUNNY SIDE UP (SSU) and a leading communication agency Red Havas (based in New York), part of the Havas Group, have signed a partnership agreement in line with the strategic growth plan to expand its global PR network.
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the group employs 20,000 people in more than 100 countries. Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that is comprised of approximately 40 agencies around the world and more than 1,300 employees. The Red Havas strategic “Merged Media” model brings together traditional and digital publishing, content, social media and data within a single infrastructure.
This collaboration of Red Havas’s worldwide network and SSU’s PR and marketing communication expertise will create an ideal synergy, providing comprehensive PR and marketing solutions to both international and domestic companies and organizations for activations in Japan and around the world.
James Wright, Red Havas Global CEO and Global Chairman of the Havas PR Global Collective, said, “As part of our growth strategy we are continually looking for best in class agencies to partner with around the world and we have identified Japan as a key market for growth. Sunny Side Up is an impressive agency with a very strong track record of quality, creativity and impactful campaigns. Their values, approach to their work and future growth plans strongly align to Red Havas’ and we are excited to have finalized a formal agreement with them.”
Etsuko Tsugihara, SUNNY SIDE UP President, said, “We are pleased to announce a partnership agreement with Red Havas and Havas PR Global Collective, a leading agency in global communications. With the upcoming Olympic and Paralympic Games in Tokyo, the marketing communication industry will expand and become more global at a rapid pace, and we are very excited to have such a strong partner working with us. Please stay tuned as we create a buzz, not only in Japan but around the world.”
For further information, please contact:
Ryuta Hattori, Communication Director for SSU