Kyoto Station Building Development Co., Ltd.
Kyoto Station Building Art Festival GNE: Geijutsu no Eki 2025 PR
- 活動期間：
- October 2025
Kyoto Station Building Development Co., Ltd., as a “platform for culture and the arts,” will host the “1st Kyoto Station Building Art Festival (Geijutsu no Eki 2025/GNE).” This is the first art festival to be held at the Kyoto Station Building, bringing together new “mash-up” artworks that fuse tradition and modernity by a total of 26 artist groups.In collaboration with shrines and temples in Kyoto City, the festival also aims to contribute to sustainable cultural tourism.To commemorate the event, SUNNY SIDE UP held an opening ceremony on the first day, inviting media representatives as well as members of the public. Representing the organizer, Osao Hashimoto, President and Representative Director of Kyoto Station Building Development Co., Ltd., took the stage. Stage events and a talk session featuring masters from different cultures were also presented, and with 32 media representatives in attendance, the event received extensive coverage, particularly across the Kansai region.
背景
● Contributing to sustainable cultural tourism
The project was implemented with the aim of viewing the vast architectural space of the Kyoto Station Building as art, providing new cultural experiences through diverse forms of expression such as contemporary art and traditional crafts, serving as a hub for cultural exchange through interaction among visitors, the local community, and artists, and carrying forward cultural interest after the Osaka-Kansai Expo to Kyoto.
In addition, this initiative aims to contribute to sustainable cultural tourism by collaborating with shrines and temples in Kyoto City.
施策
アイデア
● 32 media representatives attended
An opening event was held inside the Kyoto Station Building, the event venue for Geijutsu no Eki 2025. While we primarily invited media from the Kansai region, we also succeeded in attracting media representatives from the Kanto region who were staying in Kansai long-term for the Expo. By leveraging the timing of the day after the Expo ended, 32 media representatives attended the preview and opening ceremony, helping create a lively atmosphere on the first day.
At the preview, the media were divided into three groups, routes were created for each, and guides were assigned at each location. By ensuring a clear flow that enabled thorough coverage, we generated high-quality exposure.
成果
● Secured exposure equivalent to approximately ¥200 million in advertising value (also featured on Kyoto Broadcasting and Kansai ZIP!)
We also attracted TV media, including Kyoto Broadcasting and Yomiuri TV. Kyoto Broadcasting featured the event four times over three days starting on the event day, and we also secured an individual interview with the president of the Kyoto Station Building. In addition, on Yomiuri TV’s “Kansai ZIP!”, we secured coverage from various angles, including customer interviews and a director’s tasting segment.
We also invited sports newspapers by leveraging talk events featuring model SHIHO and artist DAICHI MIURA, gaining exposure as entertainment as well. As a result, we secured exposure from multiple angles, achieving an advertising value equivalent of approximately ¥200 million.
