TENTIAL Inc. / HERALBONY Co., Ltd.
TENTIAL × HERALBONY Collaboration Product Unveiling
- 実施内容：
- 活動期間：
- August 2025 - November 2025
SUNNY SIDE UP held a media unveiling of the collaboration product between TENTIAL and HERALBONY, both SUNNY SIDE UP clients, on November 7, 2025 (Friday), the day of its release, at the TENTIAL Toranomon Hills store. SUNNY SIDE UP was in charge of designing the content and attracting media. By utilizing the value of the collaboration between the two companies in a limited space, we approached and gained exposure in a wide range of media genres, from tech to art and fashion.
背景
● Collaboration made possible by the same company handling PR
SUNNY SIDE UP is in charge of retainer PR activities for both companies. Therefore, the PR teams for both companies within SUNNY SIDE UP collaborated on the PR activities for this unveiling. In addition to quickly checking details such as the content of the event and press releases, we were able to create synergy by promoting the strengths of both companies.
施策
アイデア
● Implementation in a limited space, a store
Because the space is normally used as a store, the event was held in a limited space with limited equipment. We designed how to utilize the space and how to create movement from the perspective of the media.
成果
● Acquisition of exposure that goes beyond mere collaboration and product announcements
With the CEOs of both companies being selected for Forbes' UNDER30 at the same time, and with TENTIAL announcing its first collaboration product, we designed the content of the event and the press release to go beyond a mere collaboration and product announcement. As a result, much of the media exposure conveyed the thoughts of both companies.
