Computer Entertainment Supplier's Association
Tokyo Game Show 2025
- 活動期間：
- December 2024~
PR activities for “Tokyo Game Show,” one of Japan’s largest game festivals, which was visited by a total of 6 million people. At the 2025 event, a record number of 1,136 companies and organizations from 47 countries and regions exhibited, and more than 3,000 members of the press and 260,000 people visited during the four-day event. We started public relations activities in January, aiming for the event to be held in late September, and in addition to continuous information dissemination, we also implemented SNS advertising operations from the timing of general ticket sales. This led to tickets being sold out before the opening.
背景
● PR to contribute to expanding the new fan base and ticket sales
PR activities will start in January 2025, aiming for the event to be held at the end of September 2025, with the aim of expanding the target audience and promoting attendance. We reviewed the release schedule and content from last year and achieved the most pre-event exposure ever. In addition, by linking with the operation of SNS advertisements, we contributed to the complete sale of tickets.
施策
アイデア
● Press support for over 3,000 people during the event
During the four-day event, more than 3,000 members of the press from approximately 20 countries, both domestic and international, attended. In order to provide efficient reception, reception numbers were assigned in advance to media and reporters who applied for coverage, which streamlined media reception. As a result, we were able to carry out the reception process without any major confusion.
成果
● Achieved the most exposure ever, including during the event (expected)
We have achieved the highest number of media exposures to date (expected), not only for pre-event announcements but also during and after the event. In addition, despite the large number of acceptance systems, we obtained approximately 13 minutes of live coverage using the recently popular indie game "Exit 8," which has been made into a movie, as a hook, and obtained exposure on more than 30 programs, including those lasting more than 5 minutes.
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