Imuraya Co., Ltd.
Azuki Bar Festival 2025 to be held simultaneously at 4 venues in Tokyo, Nagoya, Osaka, and Mie
- 業種：
- 活動期間：
- June 2025
We have been holding Azuki Bar sampling events for three consecutive years to coincide with “Imuraya Azuki Bar Day” on July 1, a registered anniversary.
We designed it as a festival event to distribute 15,500 Azuki bars at 4 venues nationwide, and were in charge of PR and event production.
背景
● Over 22,000 visitors
Over 22,000 visitors participated in the distribution of 15,500 Azuki bars.
By announcing the event only through press releases and media promotion one month before the actual date, we were able to attract more participants than in previous years.
施策
アイデア
● Record number of exposures (29 TV appearances, 39 newspaper articles, 489 web articles)
The Azuki Bar Festival has been very successful for the past two years, and the media has begun to recognize it as a "hugely popular event where many people eat ice cream under the blazing sun," so we were able to get them to actively cover this event.
成果
● Ranked in the trends on X in the Chubu region
In the Nagoya area, many customers participated, creating a phenomenon that not only livened up the venue but also ranked in the trends of the Chubu region on X.
