Japan Professional Football League
J League Elementary, Junior High, and High School Student Campaign SNS Tie-up
- 業種：
- 活動期間：
- August 2025 - September 2025
The J League is conducting a campaign to give away観戦 tickets by lottery to elementary, junior high, and high school students in order to develop fans among children (families) for the continuous growth of the league and clubs. In order to increase campaign awareness and participants, posts using talent popular among junior high and high school students were made on TikTok.
背景
● Awareness and Expansion to Younger Generations
Since the target audience of the campaign is limited to elementary, junior high, and high school students, SUNNY SIDE UP proposed the selection of optimal SNS platforms and talent to expand awareness among the target audience. SUNNY SIDE UP also created a strategy to maximize the number of views by suggesting the video content to be introduced.
施策
アイデア
● Paired Talent Casting
Instead of casting talent appearing on popular romance reality shows individually, we cast two pairs (a total of four accounts) recognized by fans as close friends to post content, aiming for greater reach.
成果
● Achieved a Total of 4.77 Million Views
The total number of views in one week after release was 4.77 million, and the total number of engagements was 158,000, achieving high views and engagement. Many positive comments regarding soccer watching were also confirmed, contributing to the expansion of awareness among the target audience.
