Overview

Uber Eats’ first-ever delivery to space! The first Japanese civilianYusaku Maezawa, who traveled to and stayed at the International Space Station (hereinafter, ISS), became a special Uber Eats delivery partner and delivered bonus food to the astronauts staying at the ISS. The news was disseminated in each country where Uber Eats services are deployed worldwide, and media around the world picked it up, successfully generating buzz.An advanced and unique project that is typical of Uber EatsThe Japanese team worked on the project, making it a valuable opportunity to disseminate information from Japan to the world.

URL: https://www.uber.com/ja-JP/newsroom/uber-eats-space-delivery/

Activities

① We have achieved measures that only SUNNY SIDE UP can provide by combining the overwhelming value provision of Uber Eats, which leads the online food delivery industry, with our clients.

② In addition to media approaches (planned information provision, negotiation of exposure time in exchange for canned food brought into space), we disseminated information from influencers’ Twitter accounts.

③ We collaborated with Uber Eats’ public relations members in various countries, which operate in over 6,000 cities worldwide, and disseminated information to media around the world, not just in Japan.