Rakuten Group, Inc.
A runway show by a Ukrainian brand held during “Rakuten Fashion Week Tokyo”
- 業種：
- 活動期間：
- July - August 2022
Overview
In August 2022, we held a runway show for the Ukrainian brand “Lever Couture” during “Rakuten Fashion Week Tokyo” at the Hyokeikan of the Tokyo National Museum in Ueno. We invited guests, mainly fashion media representatives, and provided on-site operational support. We also distributed official look images to the media to gain media exposure.
URL: https://rakutenfashionweektokyo.com/jp/brands/detail/lever-couture/
Activities
①We created a list of invitees, targeting mode fashion media representatives and fashion-conscious influencers with high affinity for the brand.
②On the day of the event, we stationed staff in each area from guest arrival to seating to ensure smooth check-in..
③Approximately 200 fashion media representatives and influencers attended, resulting in exposure in over 30 fashion media outlets.
