Overview

We have been supporting PR activities since the opening of the flagship shop “AWESOME STORE Tokyo” in Shibuya in March 20201.In order to promote a deeper understanding and penetration of the flagship shop, we developed the communication phrase “Share Recommend Lifestyle Shop” and disseminate information.Since its opening, we have been in charge of all aspects of AWESOME STORE brand PR, product PR, and corporate PR.

URL: https://awesomestore.jp/store/default.aspx

Activities

We have implemented media promotions focusing on information programs and variety shows, and have acquired over 40 TV exposures annually. We conveyed the image of the store as a location that can be used in various forms, such as location shooting and studio recording, to the TV side by communicating the fashionable store and products that look good on TV. In addition, we develop information in ranking format among the product groups exceeding 5,000 SKUs, and continue to have continuous exposure in TV and WEB media.