Overview

Daio Paper launched the “Heart Support” project in 2018, triggered by the release of the “elis Compact Guard” sanitary products. Starting from “International Day of the Girl Child” on October 11, the project supports girls around the world and is now in its fourth year. In 2021, the project supported girls living in the slums of Zambia, Africa, by donating the cost of producing one cloth sanitary napkin for every message on social media. In 2022, the project continues to support the independence of girls in Zambia. As a new initiative, a “Heart Support” original support vending machine will be installed at an event held in Miyashita Park, Shibuya, to support young people pursuing their dreams, creating real-world engagement.

URL:https://www.elleair.jp/hs/

Activities

Through the elis “Heart Support” project, Daio Paper aims to contribute to the achievement of SDGs goals “3. Good Health and Well-Being for All” and “4. Quality Education for All.” To this end, we are strengthening our information dissemination activities by targeting media specializing in SDGs and social issues. In addition to being featured in various media outlets, we were also featured in the “SDGs MAGAZINE,” an online magazine operated by SUNNY SIDE UP that conveys SDGs in an “easy-to-understand” manner. As a result, we gained the support of many people, and in 2021, we achieved our goal of 3,000 tweets in just two weeks after the project started, leading to support for the production of 3,000 cloth sanitary napkins. In 2022, we will create a “visual” with the “Heart Support” original support vending machine in Miyashita Park, Shibuya, a city where young people gather, to promote awareness through media exposure and further expand the circle of support.