Overview

Logitech is a leading company in the PC peripheral equipment, earphone, and speaker markets, offering products such as mice and keyboards. As the Japanese subsidiary of the Swiss company Logitech, the company emphasizes innovation and quality, creating a variety of products that are useful in people’s daily lives, and has created new experiences in music, gaming, video conferencing, and computing.

URL : https://www.logicool.co.jp/

Activities

We were comprehensively responsible for planning PR strategies, media planning, and promotion for Logitech products such as mice, keyboards, and speakers. We implemented year-round PR activities to coincide with the launch of new products in each category.

In conjunction with the announcement of new products, we held frequent hands-on events for journalists and writers. We succeeded in building strong relationships while increasing “brand fans” within the media by gaining exposure in media with high affinity to the brand image of each product, from lifestyle to gadget/mono and economic media.