Overview

Tokyu Plaza Omotesando Harajuku, a “fashion theme park,” opened in the spring of 2012 at the Jingumae intersection.

This facility features noteworthy shops such as “bills” and “AMERICAN EAGLE OUTFITTERS,” which was the first of its kind to open in Japan (at the time). In addition to the shops, we focused on promoting the unique characteristics of the facility itself, such as the rooftop terrace “Omohara no Mori,” and its role as a hub for fashion and culture. Since its opening, it has continued to garner attention as a popular spot.

URL: omohara.tokyu-plaza.com/

▼SHOWROOMActivity details

In addition to maximizing exposure during the opening period, we continuously disseminate information that serves as a hook for the media, focusing on events at the 3F pop-up space “OMOHARA STATION” and the 6F rooftop terrace “Omohara no Mori,” which communicate seasonal trends. By doing so, we continuously attract media coverage beyond just the tenants. Furthermore, we conduct program location shoots and music video shoots that take advantage of the facility’s location, leading to multifaceted exposure and buzz.