Overview

A collaboration project between the popular virtual singer “Hatsune Miku” and Family Mart. The participatory project, which symbolizes the “Hatsune Miku culture” of shaping characters with countless creators and fans on the Internet, has become a hot topic. In particular, the in-store campaign centered on the “Miku LOVES Famima ♪ Campaign” has become a popular project, marking its 6th cumulative event in the fall of 2014.

URL

famima-miku.jp

Activities

Produced the collaboration project between “Hatsune Miku” and Family Mart. Planned campaigns and product development together with Crypton Future Media, the copyright holder. We also developed advertising and sales promotion measures using Nico Nico Live Broadcasting and special websites. We also implemented projects unique to Hatsune Miku, such as soliciting illustrations and menu ideas from fans, and created a long-loved project that has gained the support of many fans and creators.