Overview

With the slogan “Taking Japanese Hospitality to the World as OMOTENASHI,” this collaborative project discovers and promotes both domestically and internationally the people, companies, products, and services born from the spirit of “hospitality” that Japan is proud to present to the world. By conveying the appeal of companies’ products and services to many people both domestically and internationally through the theme of “hospitality,” which is a unique Japanese value, we aim to contribute to the economic revitalization of Japan.

URL: omotenashinippon.jp

Activities

With the opportunity of 2020, when the world’s attention is focused on Japan, we are focusing on the value of the unique Japanese spirit of “hospitality.” SUNNY SIDE UP has established this project, with SUNNY SIDE UP as the initiator, with the aim of leveraging SUNNY SIDE UP’s cultivated public relations know-how to sublimate “hospitality” not just as a culture, but as a business competitive advantage that many Japanese companies can utilize. As the lead company, SUNNY SIDE UP is calling for the participation of various companies and is proactively promoting everything from the business formation to the operation of collaborative projects. As of 2014, as the first activity, we are conducting the “OMOTENASHI Selection,” an award-type program that solicits and screens attractive products and services with hospitality, and disseminates information on selected award-winning targets both domestically and internationally, and supports sales channel development.