Sales = FamilyMart Co., Ltd., Design = SHIPS Co., Ltd.
Planning and production of “brand vinyl umbrellas” in collaboration with popular brands
- 活動期間：
- 2012~
Overview
Original design umbrellas in collaboration with popular fashion brands are sold at FamilyMart.
Activities
Vinyl umbrellas are often purchased with the intention of being disposable. SUNNY SIDE UP was responsible for the product planning and production of brand vinyl umbrellas with the aim of long-term use and contributing to the environment. In addition, as a sales promotion, we also developed magazine tie-ups, transportation advertisements, and in-store tools.
As a result, brand vinyl umbrellas have been well received and have become a popular series at FamilyMart.
