![Roppongi Art Night Executive Committee [The National Art Center, Tokyo, Suntory Museum of Art, Tokyo Midtown, 21_21 DESIGN SIGHT, Mori Art Museum, Mori Building Co., Ltd., Roppongi Shopping Street Promotion Association (in alphabetical order)]](https://www.ssu.co.jp/works/wp-content/uploads/sites/5/2010/12/logo-artnight.jpg){kind=logo}
Roppongi Art Night Executive Committee [The National Art Center, Tokyo, Suntory Museum of Art, Tokyo Midtown, 21_21 DESIGN SIGHT, Mori Art Museum, Mori Building Co., Ltd., Roppongi Shopping Street Promotion Association (in alphabetical order)]
“Roppongi Art Night” PR and promotion activities
- 活動期間：
- 2010-2013
Overview
“Roppongi Art Night” transforms the entire Roppongi area into an all-night art spectacle for two days. Diverse works of art, design, music, video, performance, and more are scattered throughout the city, creating an extraordinary, one-night-only experience.
- URL: roppongiartnight.com
Activities
SUNNY SIDE UP conducted a series of PR activities for the event, from publicity planning and implementation for pre-event announcements aimed at raising awareness to attracting media and responding on the day of the event, as well as post-event publicity, in order to attract visitors. At “Roppongi Art Night 2010,” a total of 700,000 visitors gathered in Roppongi over the two days.
Given the mission of selecting and concentrating public relations activities within a limited budget to efficiently attract general visitors, we implemented a well-balanced approach of publicity activities using mass media and communication activities within the art community using social media. From before the event to the day of the event, we heightened the expectations of many people and contributed to raising awareness and attracting visitors by exposing the event in a wide range of media so that not only art fans but also people who do not usually have the opportunity to experience art could feel the wonder of art.
