Overview

“TARO KAMITANI” is a rental brand of wedding jewelry, mainly tiaras, named after Taro Kamitani, the world’s first tiara designer.

Taro Kamitani has created over 200 tiaras through custom orders. His “romantic designs with a story” have been successfully commercialized under the theme of “Handmade in TOKYO” through high-quality handcrafting by skilled artisans. These original, delicate, and warm works have garnered support from modern women.

URL: tarokamitani.com

Activities

Launched in 2011 as a collaborative project with specialists belonging to SUNNY SIDE UP. We are responsible for the overall brand management and further development, including business planning, product development, channel development, branding, and PR promotion. In the three years since its inception, the number of stores handling the brand has exceeded 100, and it continues to grow as a brand chosen by over 2,000 brides each year.