Overview

Madame Tussauds Tokyo exhibits over 60 life-size figures officially approved. We maximize the appeal of high-quality figures, from international celebrities to domestic talents, musicians, and historical figures. We widely promote the entertainment value of meeting, touching, and taking photos with life-size figures of celebrities, not only to residents of Tokyo but also to travelers from Japan and overseas.

URL: www.madametussauds.com/tokyo/

Activities

We carry out PR activities that make use of the high quality of the figures, such as the unique “PR shot” method of taking life-size figures outdoors and photographing them in situations as if the person were actually there, and PR events where the person and the figure meet. We are planning and implementing a PR project that continues to communicate the appeal of the facility throughout the year, with a focus on “appealing to surprise” through the media.