Overview

Kum Nam Entertainment Co., Ltd. cast the Korean girl group KARA as the image character for the beauty device “CUVILADY,” which supports the creation of a beautiful hourglass figure and won the Good Design Award in 2012. They gained popularity and support from women who admired the hourglass figures of the group, who were at the peak of their popularity with their debut song “Mister” in Japan.

Activities

In addition to casting, we consistently carried out everything from TV commercials to graphic shooting production after the advertising appearance contract. At KARA’s first Tokyo Dome performance, we carried out promotion of CUVILADY, the main sponsor, as a title sponsor, planned and managed a press conference to announce the decision of the image character, and carried out PR activities.
Our activities also covered casting for advertising appearances, supervision of CM and graphic production, event sponsorship (production and supervision of promotional tools), event planning, and progress management.