Overview

Founded in 1947, UCHINO Co., Ltd. is “the world’s leading towel research company” that constantly anticipates the needs of the times and continues to make new proposals through towel making, such as commercializing the world’s first printed towel and Japan’s first towel handkerchief and sports towel. In recent years, the company has further expanded the concept of towels, and has been conducting research in fields such as medical science and ergonomics, as well as material development and manufacturing technology, and its products have been highly evaluated both domestically and internationally.

URL

uchino.co.jp

Activities

SUNNY SIDE UP has been supporting UCHINO with all aspects of PR since its founding in 1988, including branding, directly managed stores, and product PR and promotion.
Our activities mainly focus on the “The Body Bath Shop,” a lifestyle-oriented antenna shop that opened in Omotesando in 1988, “TOUCH” in Roppongi Hills in 2003, and the PR of gauze wear made of the patented “Marshmallow Gauze,” which has been a great hit both domestically and internationally and continues to increase sales, with its “happy new feel”.
In addition, we are constantly planning and implementing various solutions, such as planning and producing the books “A Slightly Intellectual Bathtime as Envisioned by TOUCH: Science of Relaxation” and “The Book of Towels Created by the World’s Leading Towel Research Company,” product development with inner and outer beauty researcher Mikiko Hayano (“Towels That Make You Beautiful”), and consulting for EC sites and SNS.