Overview

Against the backdrop of the Korean Wave, Kumunamu Entertainment Co., Ltd. cast Jang Keun-suk for the “Sumitomo Mitsui Card Korea Travel Prepaid” card, targeting Japanese travelers to Korea.

URL: ktp.vpass.ne.jp/pr/

Activities

We were in charge of casting popular actor Jang Keun-suk, who is active in both Japan and Korea, as the image character for the prepaid card, which is the first for a Japanese credit card company. We were consistently responsible for casting work related to various advertising productions. At the press conference where Jang Keun-suk himself appeared, many reporters from both countries rushed to the venue, and as aimed at acquiring new customers familiar with Korea, it gained popularity among women of a wide range of generations. Kumunamu Entertainment was in charge of casting work related to advertising appearances, CM/graphic production supervision, client sales support, and progress management.