Overview

This campaign conveys the message, “For a fun life with your pets, let’s listen to the inaudible voices of our pets, ‘H-E-L-P.’” The kickoff, which coincided with Animal Welfare Week from Saturday, September 20, 2014, featured a special video with 18 celebrities: Miyoko Asada, Yuko Ando, Yusuke Iseya, Jun Fubuki, Yumi Kikuchi, Miu Sakamoto, Koichi Sato, Yasue Sato, Michiko Shimizu, Tomoyuki Tanaka, Takeshi Tsuruno, Masami Nagasawa, Kazushige Nagashima, Matsu-You*, Tomoko Mariya, Jun Hori, Yiichirou Yatsui, and Mako Watanabe.

URL: HELP ～How we Enjoy the Life with Pets～

Activities

SUNNY SIDE UP has been exploring better relationships between human society and animals, and in the past, has conducted activities to promote guide dogs. We felt that this campaign, which encourages people to think about the lives of pets, could lead to solving many issues related to animals, and we supported the PR of the special video as part of our CSR activities. The video, which was released on the web, was also featured on TV news programs and became a hot topic, being picked up by a wide range of media, including viral media.