Overview

This is an unprecedented new type of “prize-winning” BE@RBRICK, in which the BE@RBRICK you purchase is itself a limited edition product, and a lottery ticket is included inside the product packaging, and if you get a “winning” ticket, you can receive a luxury prize on the spot.

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BE@RBRICK WOW!

*What is “BE@RBRICK”?
In 2001, the year of the 100th anniversary of the birth of the teddy bear, which continues to be loved around the world, this approximately 7cm bear-shaped block-type figure was created with the concept of “creating a digital image of a teddy bear.” It is made with the rule of “designing only with printing” without adding anything other than the nine divided body parts. The BE@RBRICK, which has developed various collaborations with many artists, brands, companies, and characters attracted by its cute form, has continued to send thousands of items to the market and has gained many fans around the world as an “art toy.”

Activities

SUNNY SIDE UP jointly planned and developed “BE@RBRICK WOW!” with Medicom Toy Co., Ltd. and is selling it in stores.
We have independently developed the product set contents and operations in order to maximize the introduction benefits for the stores that carry the product and to allow BE@RBRICK fans to enjoy purchasing the product. We proposed this new type of product directly to distribution companies, and after test sales and improvements, we have reached the full-scale development stage.
In addition to planning and production, we also implement sales promotion and PR measures, which have led to a large number of purchases, and we plan to continue to implement collaboration projects that will be appreciated by BE@RBRICK fans in the future.