Overview

Kumunam Entertainment Co., Ltd. cast SKE48, an AKB48 sister group led by Jurina Matsui and Rena Matsui, as the image character for a mobile card game.

Activities

We supervised the planning and production of commercials for the mobile card game “SKE48 Passion For You,” and oversaw the operation of press conferences and special live performances in conjunction with the game’s release and TV commercial broadcast.

For the commercials, we tied up with SKE48’s songs “Sansei Kawaii!” and “Juunigatsu no Kangaroo.” For the event, we planned and held special live performances inviting game users (members) at Shibuya AiiA Theater.