Overview

“Happy Lottery” offers original merchandise featuring popular characters, guaranteed to be a hit. Each time, rare items that cannot be obtained elsewhere capture the hearts of fans.

URL

h-kuji.com

Activities

SUNNY SIDE UP plans, launches, and sells “Happy Lottery”, a lottery comprised of character items from anime, games, and other media, popular in convenience stores and toy shops. We discover content that is stirring up the world or is likely to become a hit, plan products jointly with the copyright holder, propose plans to retailers, and produce products. We also formulate sales strategies in conjunction with sales promotions, PR measures, and campaigns.