Overview

Aquarius supports individuals in striving to become better versions of themselves through various challenges.

With swimmer Kosuke Kitajima as the project leader, we held a swimming class aimed at teaching children the importance of having dreams, the importance of making efforts towards goals, and the importance of continuing to challenge themselves. Elementary school students were recruited from all over Japan, and swimming instruction and talk sessions were conducted by Mr. Kitajima.

Activities

We implemented PR activities such as planning, event production on the day, announcements, and media relations.

In order to convey the significance of the project, we utilized events held mainly in regional areas and proposed plans tailored to each medium. We secured coverage with plans closely tied to the local community, which generated a great response after airing. In addition, the event production on the day included performances and plans that could be enjoyed not only by the participating children but also by the visiting parents, resulting in an event that satisfied many people.