Overview

The three-story Jang Keun-suk official shop, “Asia Prince Shop,” was established in Shibuya.

The exterior, decorated with large visuals of Jang Keun-suk himself, attracted the attention of people passing through Shibuya and became a hot topic even before its opening. At the media unveiling prior to the opening, Jang Keun-suk himself visited the store, causing a major panic in Shibuya with over 500 fans. Increased media exposure and heightened buzz led to long lines around the shop on its opening day.

Activities

Kumnam Entertainment Co., Ltd. was responsible for store and interior design, store management, press conferences, and tie-up sales. The 1st and 2nd floors were used for merchandise sales, while the 3rd floor was operated as an event space with sponsor cooperation. We also planned an original frame photo booth in collaboration with Jang Keun-suk, which gained popularity.