DEI/Society
SUNNY SIDE UP GROUP and Diversity (Philosophy)
We at SUNNY SIDE UP GROUP are connected by our desire to “Let’s Have Fun!”.
We have a deeply rooted culture of naturally accepting that everyone has their own way of working and living,
and moving forward together while proactively respecting diverse values.
Transcending differences in gender, age, nationality, creed, race, sexual orientation, and life stage,
each individual can be “themselves.” This is what generates unique and flexible ideas,
and brings depth and breadth to our communication.
Now that society and the times are changing dramatically, we believe that establishing diversity as a “culture”
will be an indispensable force for our “Let’s Have Fun!”.
“Make World Better | Create hope for tomorrow with Let’s Have Fun!”
To achieve this, we will continue to move forward with diverse values.
Human Rights Policy
SUNNY SIDE UP GROUP Inc. and its consolidated subsidiaries (hereinafter referred to as “the Group”) believe in the power of PR (Public Relations), which states that “if people’s hearts are moved, their actions will change, and eventually the world will change.” Through communication-related business activities, we aim to solve various issues and create new values for a new era in the world. The Group believes that communication services created by each individual, who is responsible for “fun commotion,” with their human rights, diverse personalities, and values respected, and with their abilities fully demonstrated, will lead to a better world. To this end, the Group has formulated this Human Rights Policy (hereinafter referred to as “this Policy”) and will promote continuous efforts to respect human rights.
[Important Issues Related to Human Rights]
- In business activities, we will strive for energy-saving activities in order to prevent pollution and reduce environmental impact.
- We will comply with laws and regulations related to environmental protection and other requirements that we have agreed to.
- We will thoroughly disseminate, implement, and maintain environmental management so that all employees and business partners can improve their awareness of environmental protection and understand the environmental policy.
- In order to achieve this environmental policy, we will set environmental objectives and targets and strive to promote environmental activities toward their achievement.
1. Scope of Application of the Human Rights Policy
This Policy applies to all officers and employees (officers, regular employees, contract employees, and part-time employees) and dispatched employees of the Group. We also expect that related parties, including the Group’s business partners, will cooperate in respecting human rights in accordance with this Policy.
2. Compliance with International Norms and Laws
The Group complies with international norms such as the human rights stipulated in the “International Bill of Human Rights,” the principles regarding fundamental rights listed in the “ILO Declaration on Fundamental Principles and Rights at Work,” and the “Children’s Rights and Business Principles” formulated by UNICEF, the United Nations Global Compact, and Save the Children. We also comply with the laws and regulations applicable in the countries and regions where we conduct business activities. If there is a conflict between internationally recognized human rights and the laws and regulations of each country or region, we will pursue methods to maximize respect for international human rights norms.
3. Governance on Human Rights
The Board of Directors of SUNNY SIDE UP GROUP supervises the efforts to respect human rights stipulated in this Policy. The Board of Directors receives regular reports on human rights infringement risks from the Risk and Compliance Committee, discusses important issues related to human rights, and supervises the impact on business activities.
4. Correction and Remedy
If it becomes clear that the Group’s business activities have caused or promoted negative impacts on human rights, we will work to correct them through appropriate means. We will verify the contents of consultations and reports received regarding human rights, and if human rights violations are confirmed, we will take corrective measures.
August 1, 2024
SUNNY SIDE UP GROUP Inc.
Etsuko Tsugihara, President and Representative Director
Women Empowerment
LGBTQ
Our Work Style
Community
DE&I
Women’s Advancement (Women Empowerment)
At SUNNY SIDE UP GROUP, Etsuko Tsugihara, the Representative Director and President, is also the rare female founder president of a Japanese listed company. As a role model for companies promoting diversity, we are promoting various initiatives both internally and externally to realize a society in which women can thrive.
Received the Reiwa 5th Year “Tokyo Metropolitan Government Award for Promoting Women’s Advancement”
In addition to introducing “Egg Freezing Cost Subsidies” and “AMH Test Cost Subsidies” as welfare programs that support women’s life stages, we continuously conduct awareness-raising activities to address physical, mental, and social issues. These activities have been recognized by society, and in 2023, we received the “Tokyo Metropolitan Government Award for Promoting Women’s Advancement.”
W society
The project ‘W society,’ promoted by our group company, Good and Company, Inc., addresses the physical, mental, and social issues of women. With the slogan “Changing Society, Women’s Future,” we are conducting a wide range of activities to help each woman live “better” with a variety of life plan options. We are holding free online seminars for working women and companies, regional specialized events in collaboration with government and local governments, and awareness campaigns for general women in line with International Women’s Day.
Welfare System Providing a Comfortable Working Environment for Women
SUNNY SIDE UP GROUP is working to create an environment where women can work in their own way and continue to play an active role for a long time. Among our unique welfare program, the “32 Systems,” we are continuously developing mechanisms that support physical and mental health and life stages, focusing on the “Dear WOMAN” system. While updating the system to match the times, we are promoting the creation of a workplace where all women can build their careers with peace of mind.
“Dear Woman” System
SUNNY SIDE UP GROUP has its own unique welfare program, the “32 Systems,” to support everyone in working and living in their own way. Among them, the “Dear WOMAN” system continues to be updated in line with the trends of the times, with the desire to expand not only women’s work styles but also their lifestyle options.
Works
LBGTQ
SUNNY SIDE UP GROUP promotes understanding of LGBTQ issues and creates a comfortable working environment based on a culture that respects diverse values. We respect sexual diversity and promote the creation of an environment where everyone can work comfortably.
“Partnership” System
The “Partnership System,” one of the “32 Systems,” is a new era of work rules based on the diversity philosophy of recognizing and respecting the diversity of employees. Marriage and childbirth congratulatory gifts and marriage leave are recognized even in the case of same-sex marriage or common-law marriage.
In-house training
We are conducting various initiatives to broaden understanding of LGBTQ issues and foster a culture of mutual respect.
Our Work Style | Welfare Program “32 Systems” that Embodies Diversity
SUNNY SIDE UP GROUP has its own unique welfare program, the “32 Systems,” to support everyone in working and living in their own way. We have a wide range of systems, including not only support for members’ skill improvement, but also health support such as exercise and sleep, the development of an environment where women can work comfortably, measures that take into account the trends of the times such as International Women’s Day and Men’s Day, and even the revitalization of internal communication.
These systems are created based on the voices of members and are constantly updated to match the trends of the times.
Community Activities
SUNNY SIDE UP GROUP provides a one-day internship program for junior high schools in Tokyo that offers practical learning opportunities related to PR and communication. This initiative aims to support children in having diverse options for their future paths and careers.
Community Activities
SUNNY SIDE UP GROUP provides a one-day internship program for junior high schools in Tokyo that offers practical learning opportunities related to PR and communication. This initiative aims to support children in having diverse options for their future paths and careers.
