Our Thoughts
Since its establishment in 1985, SUNNY SIDE UP GROUP has been creating various social movements in the world by making full use of the power of PR and communication, with the slogan “Let’s Have Fun!”
If people’s hearts move, their actions change, and eventually the whole world changes.
With that in mind, we continue to take on challenges that will pave the way for the next era.
As times change and interest in social issues grows, we realized through the White Band Project in 2005 that the power of PR and communication can evoke the empathy of many people, move their hearts, and change the atmosphere of the world. From this experience, we have discovered a new form of contribution for “fun commotion,” and we are still searching for better forms every day.
No matter what era it is, people’s desire to “see a brighter tomorrow than today” will never change. In order to make that desire come true, we will continue to create “fun commotion” that gives hope for the future as a front runner in creating the “normal” of the next era.
January 1, 2025
SUNNY SIDE UP GROUP Inc.
President and Representative Director
Strengths of SUNNY SIDE UP GROUP
SUNNY SIDE UP GROUP has been developing businesses centered on PR and communication, based on the “Let’s Have Fun!” spirit, “human resources” with enthusiasm and skills, and “connections” with society and customers, and has been making an impact on society. We know the power of communication can change the world by creating empathy among many people through news and content creation, and by encouraging those many people to take action.
That’s why, even with “social issues” that are difficult to grasp, we can create people’s interest and move the world in a slightly better direction by slightly changing the way we shed light on them. We will continue to create social movements with the aim of realizing a “future in which we can have hope for a brighter tomorrow than today.”
