We formulate strategies for marketing activities, including market research, and for realizing effective communication for consumers based on that research.
We construct and provide optimal communication plans from a unique perspective that only we, with our wide range of business areas, can offer.

This is a strategy to maximize communication effectiveness through the organic coordination and fusion of various activations such as advertising, PR, and promotion.
It is characterized by a plan that maximizes knowledge of various media characteristics and target dynamics.

This is a PR strategy that aims to make the generality of products and services apparent to the world in order to appeal to their features and value, and to sublimate them into social issues.
We are mindful of connecting to purchasing behavior by appealing to individual sensibilities and gaining empathy.

This is a strategy to cultivate value for consumers by amplifying the "invisible value" that customers have for a brand. By leveraging PR insights, we propose strategies that take into account the ripple effect of the brand throughout the entire market.

We propose marketing and communication strategies and tactics tailored to various customer needs by designing, implementing, and analyzing a wide variety of research methods, from easily accessible internet surveys to surveys utilizing the latest technologies such as ethnography.