1. HOME
  2. IR
  3. Group Business
IR

Group Business

Our group has expanded its business as a company that designs communications, with business companies responsible for PR, branding, and promotion under its umbrella. Currently, our group operates three businesses: ① Brand Communication Business, ② Food Branding Business, and ③ Business Development Business. We will create synergies through collaboration between businesses and group companies to improve corporate value.

  • 1. Three Businesses Supporting the SUNNY SIDE UP Inc. Group Today

    ● Brand Communication Business
    • In this business, we provide a variety of solutions related to marketing and communication, including PR, promotion, branding, and sports marketing. In addition to providing know-how and solutions to promote purchasing and contract decisions at contact points with consumers, we also produce and sell content utilizing IP (intellectual property) such as talents and characters, plan and propose campaigns implemented by companies, and manufacture OEM of miscellaneous goods. This business includes SUNNY SIDE UP Inc., Kumunamu Entertainment Co., Ltd., which handles branding and content development featuring Japanese and Korean artists and professional athletes, Air Side Co., Ltd., which handles PR introducing commercials featuring popular artists to the media, and Steady Study Co., Ltd., which provides PR, event planning, production, operation, and consulting related to fashion and lifestyle brands.
      • 　　　
    ● Food Branding Business
    • In this business, which originated from the management of restaurant producer Bill Granger, we conduct branding and licensing business in Japan for the all-day dining “bills” originating in Sydney, Australia, as well as license management and store management in South Korea. Currently, we operate 7 stores (directly managed) in Japan and 2 stores in South Korea.
      • 　　　
    • ● Business Development Business
    • This business is positioned to expand the business domain of our group through the development and creation of new businesses. Good and Company Co., Ltd. mainly provides communication services that contribute to solving social issues such as well-being and promotion of women’s participation. TKG Consulting Co., Ltd. provides marketing strategy support and consulting.
      • 　　　

2. Business Portfolio for Growth

  • Our group has established a business portfolio for growth consisting of “Brand Communication,” “Brand Tech,” and “Sustainable Tech” with the aim of medium- to long-term growth. For the three years from the fiscal year ending June 2024, we will strengthen and grow “Brand Communication,” which is positioned as a core business. In addition, we will nurture the technology surrounding it as “Brand Tech,” and while connecting it to the strengthening of the core business, we will nurture it into the next pillar of growth in 3 to 5 years. Furthermore, from the perspective of having worked on projects that enlighten life design, such as women’s healthcare and balancing career, for many years, we plan to work on “Sustainable Tech,” which solves social issues with technology, from a long-term perspective of about 10 years.
    • Chart