SUNNY SIDE UP Inc. (Head Office: Shibuya-ku, Tokyo; President and CEO: See-Chau Ryu), which is responsible for the core business of SUNNY SIDE UP GROUP Inc., is pleased to announce that it has appointed Takayuki Fukatsu, the inventor of dialogue technology with generative AI known as the “Fukatsu-style Prompt” and a leading expert in the use of generative AI who leads communication design in the AI era, as AI & Relations Advisor.

At the same time, we will launch a specialized team, the “AI Dialogue & Relations Team,” together with Mr. Fukatsu, to realize “the establishment of trust with stakeholders,” “the deepening of engagement,” and “the maximization of information dissemination” in the AI era. We aim to become a supplier of primary information trusted by both “people (audiences),” such as consumers, influencers, and media that influence information distribution, and “AI,” which is becoming an influential presence in decision-making, and to establish new standards for brand communication based on trust.

■AI・Background to the appointment of Relations Advisor and the launch of the specialized team “AI Dialogue & Relations Team”
With the advancement of AI technology, we recognize that establishing “the reliability of primary information” and “ethics (governance) that are compatible with the AI era” in corporate public relations and PR activities is an urgent issue. We actively utilize AI, and not only systematize the knowledge, experience, and relationships that we have cultivated for 40 years since our founding, but also position AI not as a mere tool for efficiency, but as an entity that, like people, influences the evaluation of companies and brands. In other words, we define AI as “a part of stakeholders” to be PRed, and believe that pursuing the quality of relationships in the AI era is directly linked to the competitiveness of companies and brands. In particular, in order to avoid the situation where AI issues negative recommendations to companies, or in other words, the risk of “being disliked/not known by AI,” it is essential that AI becomes a source of information that is ethically and technically reliable.

This team will make the most of Mr. Fukatsu’s knowledge in leading the utilization of AI, and as the unit name suggests, will focus on “dialogue” that deeply understands the ideology and structure of AI, and “building relationships” that implement the results in society. We have launched this team to establish a new foundation for the communication field, based on the idea that the unique values of people, such as “the ability to ask questions,” “the creativity to generate noise,” and “the ability to build strong relationships based on empathy,” are the one and only assets for companies to be trusted by AI. Shinnosuke Iwasaki, Executive Officer, who leads our AI utilization strategy and has a proven track record at the forefront of strategic brand communication, has been appointed as a core member to promote this team. By combining Mr. Fukatsu’s pioneering philosophy with our company’s comprehensive brand communication capabilities of over 40 years, we have created a powerful solution system to solve the challenges of the AI era. We hope you will look forward to our future activities.

■Comments from Takayuki Fukatsu
In an era when AI is widely普及, paradoxically, aspects other than AI, such as ‘creativity and empathy unique to humans,’ will have great value. This is because AI will become an infrastructure that everyone uses, and the question will be ‘what to say on top of AI and how to move people’s hearts.’ I am truly looking forward to seeing what will happen when a company like SUNNY SIDE UP, which deeply understands the power of storytelling that moves people’s hearts and ideas that involve the world, understands and masters AI, and I am very excited to be a part of this challenge.

■Comments from Shinnosuke Iwasaki, Executive Officer / AI Dialogue & Relations Team, SUNNY SIDE UP Inc.
The “AI native era,” in which AI naturally blends into our personal lives, is definitely coming. We believe that now, in this transitional period, is the perfect opportunity to redefine the value of PR. We will be conscious of the fact that the information we disseminate will become primary information that leads to trust from AI, and we will create communication that brings value to both people and AI. By welcoming a new professional, Mr. Fukatsu, and through the newly established “AI Dialogue & Relations Team,” we will continue to deliver new “fun commotion” that brings value to both people and AI to society.

■Takayuki Fukatsu Profile
Service designer. He focuses on user behavior design and experience design, and provides support for new business planning, growth, and the introduction of new technologies. In 2013, he founded the creative firm THE GUILD. Currently, he serves as CXO of note Inc. and Bengo4.com, Inc., and also provides business advisory services across domains, such as AI strategy advisor for Yokosuka City. In recent years, as a leading expert in the use of AI, he has appeared on TV Tokyo’s AI specialty channel “TV Tokyo Academy” and has been broadcasting on his own podcast “Takayuki Fukatsu’s GUILD TALK.” His representative book is “ChatGPT wo Tsukaisukusu! Fukatsu-shiki Prompt Dokuhon” (Exhaustive Use of ChatGPT! Fukatsu-style Prompt Reader).

▼TBS CROSS DIG with Bloomberg
▼Takayuki Fukatsu’sGUILD TALK

▼TV Tokyo Academy
【Can AI win an Academy Award?】Akihiro Nishino x Takayuki Fukatsu SP Dialogue [TV Tokyo AI Academy Starts]
Correct use of AI / People who are compatible with AI / How to use AI in business scenes [Neuroscientist Kenichiro Mogi x Prompt King Takayuki Fukatsu]