SUNNY SIDE UP GROUP Inc. (Shibuya-ku, Tokyo, President: Etsuko Tsugihara, hereinafter referred to as “the Company Group”) has issued the “Impact Report 2025” to widely share its achievements and progress as a company that continues to tackle social issues through the power of communication.

In this year’s report, which marks the 40th anniversary of the company’s founding, we will introduce from various angles what kind of value the Company Group has delivered to society and what changes in behavior and awareness it has created through a variety of projects, including PR, sports, and regional revitalization. It features examples of social impact, such as PR for urban development, management of global events, and challenges in the fields of regional development, agriculture, and education.

Furthermore, through dialogue with diverse members and clients, we depict the current state of “accumulating trust” and “social impact,” and convey in three dimensions the value of “fun commotion” that the Company Group has cherished.

We will continue to aim to realize a better society through the power of communication, and create social movements that bring hope to the future through “fun commotion” that brightens tomorrow.

The “Impact Report 2025” can be viewed here.