SUNNY SIDE UP Inc. (Shibuya-ku, Tokyo, President and CEO: Ryu See-chau, hereinafter referred to as “the Company”), which is responsible for the core business of SUNNY SIDE UP GROUP Inc., won the Best Award in the “Consumer PR for an existing service- Agency” category of the international award “Golden World Awards 2023” (Golden World Awards 2023) hosted by the International Public Relations Association (International Public Relations Association, hereinafter referred to as “IPRA”).

The award-winning project is Uber Eats Japan’s “Uber Eats Delivery to Space” project, for which we were in charge of PR communication.

In this project, Uber Eats appointed Mr. Yusaku Maezawa, the first Japanese civilian to travel to and stay at the International Space Station (ISS), as a special delivery partner. The news that bonus food would be delivered to astronauts staying at the ISS was disseminated in countries around the world where Uber Eats services are available, and the news was picked up by media around the world, successfully generating buzz.

The award was given in recognition of the unique and ambitious initiative that brought smiles to people around the world against the backdrop of the rapidly increasing demand for online delivery services during the COVID-19 pandemic and an era in which consumers were confined to their homes and found it difficult to even dream big dreams.

Project details: https://www.ssu.co.jp/works/2022/11/10/3578/

Based on our corporate slogan, “Let’s Have Fun!”, which has remained unchanged since our founding, we will continue to deliver new trends to the world through the power of brand communication.

■About “GOLDEN WORLD AWARDS 2023”

The “Golden World Awards” is one of the leading international awards in the PR industry, with entries received from around the world every year since its establishment in 1990. Entries are accepted in a wide range of 37 categories, and awards are given for outstanding PR activities from a variety of perspectives and categories, including the IPRA Grand Prix, the highest award, and a special award given to campaigns that symbolize “peace and justice for all,” one of the items of the “SDGs (Sustainable Development Goals)” set by the United Nations.