SUNNY SIDE UP Inc. (Head Office: Shibuya-ku, Tokyo; President and CEO: Ryu Cichow; hereinafter referred to as “the Company”), which is responsible for the core business of SUNNY SIDE UP GROUP Inc., has entered into a partnership agreement with Commune Inc. (Head Office: Shinagawa-ku, Tokyo; CEO: Yuya Takada; hereinafter referred to as “Commune”). Through brand communication based on our PR ideas, we will provide new marketing solutions to deliver co-creation examples between companies and customers born on the community success platform “Commune” provided by the company to the world more widely.

Since its establishment, the Company has provided communication services based on PR ideas to various companies and organizations under the slogan “Let’s Have Fun!”. In July 2023, we expanded our business domain. We offer a variety of solutions in all aspects of brand communication, including sales activation and influencer marketing. Furthermore, under the theme of “Beyond PR,” we are actively collaborating with companies that develop other businesses, thereby expanding our business domain beyond the scope of PR.

In recent years, in the field of corporate activities and marketing communication, community marketing, which creates communities where existing customers interact with each other and utilizes the information obtained from them for marketing, has been attracting attention as a way to create brand loyalty and high-quality communication. On the other hand, as marketing solutions become commoditized, there is an increasing need for fan communities created by companies and brands.

Based on this background, we have developed a new marketing solution that combines Commune’s community power with our brand communication power based on PR ideas in order to widely disseminate valuable communication between companies and customers and information on products and services created together that are born daily from the fan community platform “Commune” provided by Commune. By making the “Let’s Have Fun!” that is born daily within the Commune community a hot topic, we will improve the value of the community and create new value for society, companies, and the consumers beyond.

■Comment from Ryu Si-chau, President and Representative Director of SUNNY SIDE UP Inc.

I feel that the level of attention being paid to “fan marketing” in the brand communication domain that SUNNY SIDE UP handles is increasing day by day. As we shift to two-way communication and co-creative communication, I am pleased that we will be able to provide many people with new solutions that create new value by combining “brand communication,” which values conveying stories, with the “Let’s Have Fun!” that is born daily within the Commune community.

■Comments from Nobuhiro Sugiyama, Executive Officer and CMO of Commune Inc.

As I am involved in the community initiatives of various customers on a daily basis, I have realized that there is a lot of content in the community that should be made “public.” In order to re-examine these from a PR perspective, disseminate them to the world, and make them bloom, we have partnered with SUNNY SIDE UP Inc., a PR professional. SUNNY SIDE UP Inc. is the industry’s top brand communication agency and supports customers in a variety of industries without being dependent on specific industries. Commune, which we provide, is used not only by BtoC and BtoB companies, but also by an increasing number of customers other than companies, such as local governments, and the way communities are used is expanding even further. We would like to work with SUNNY SIDE UP Inc., which has supported a variety of companies and organizations, to support our wide range of customers, develop the “Let’s Have Fun!” in the community into a “public matter,” and further enhance the value of the community.

■Overview of Commune Inc.

Company name: Commune Inc.
Representative: Yuya Takada (Representative Director and CEO)
Established: May 2018
Business description: Development and provision of community success platform “Commune” and customer success management tool “SuccessHub”
Location: Meguro Techno Building 2F, 4-31-18 Nishigotanda, Shinagawa-ku, Tokyo 141-0031
Company website: communeinc.com/ja