We are pleased to announce that Rina Matsumoto, Director of SUNNY SIDE UP Inc., was elected Vice Chairman of the Public Relations Society of Japan (hereinafter referred to as PRSJ) at the 13th Annual General Meeting of the organization held on Tuesday, June 11, 2024.

Since its establishment, PRSJ has been seeking public relations practices that meet the needs of the times, and promoting activities to enlighten and disseminate public relations in Japan. Public relations officers of companies and organizations and companies engaged in the public relations business coexist as members, sharing industry knowledge and know-how. In addition to utilizing this knowledge in actual public relations activities, PRSJ is also actively engaged in developing human resources for PR professionals who will lead the next generation.

Rina Matsumoto is one of the founding members of SUNNY SIDE UP Inc. and has been involved in the public relations business for 40 years. With the motto of “making the world a little better with fun commotion,” she will make the most of her knowledge and know-how in public relations at SUNNY SIDE UP and continue to work to contribute to the development of public relations in Japan.

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