SUNNY SIDE X Inc. (Head Office: Shibuya-ku, Tokyo; President: Daizo Nishitani; hereinafter “SSX”), which is responsible for the brand tech business of SUNNY SIDE UP GROUP Inc., and Infobahn Inc. (Head Office: Shibuya-ku, Tokyo; Chairman: Hiroto Kobayashi; President: Junya Tanaka; hereinafter “Infobahn”) are pleased to announce that they have entered into a joint sales partnership agreement to provide one-stop solutions from production to communication design and media utilization.

Our group has been making medium- to long-term strategic investments in the technology field. As part of this effort, SSX was established in July 2023 to launch a full-scale brand tech business. In September, we established the “XR STUDIO,” which utilizes cutting-edge technology to produce video that combines 3DCG virtual space images and live-action footage in real time. We are also developing a variety of services, including the ecological “X-GREEN” package that utilizes green electricity and the production of VR content for XR devices.

Meanwhile, Infobahn has been expanding its business since its founding in 1998, reading the context of the times and all kinds of changes. Through its two businesses, the “Marketing Communication Support Business,” which utilizes media management know-how and content creation capabilities, and the “Business/Product/Service Design Support Business,” which supports innovation through technology x experience design x co-creation/creation programs, Infobahn supports companies in creating value.

Through this partnership agreement, we will combine SSX’s cutting-edge, high-quality XR video content production technology with Infobahn’s extensive experience in owned media management and marketing know-how, as well as the media resources of its group company, Mediagene, to realize an optimal and complementary joint sales strategy. By providing unique communication services to widely convey the thoughts of companies and brands to the world, we will help companies and organizations build new brands and enhance their value.

■ Comments from Daizo Nishitani, President of SUNNY SIDE X Inc.

The collaboration between SUNNY SIDE X, which has content creation capabilities that combine “technology” and “creativity” in the brand tech field, including XR, and Infobahn, which has been involved in building the brands of various companies for many years and creating new value, is an ideal combination of solutions. Through this partnership, we will contribute to the creation of new value for a wider range of companies and brands that want to disseminate information. Please look forward to the powerful tag team of both companies.

■ Comments from Junya Tanaka, President of Infobahn Inc.

With the slogan “We are the storytellers,” Infobahn aims to provide “Informative,” “Exciting,” “Different,” and “Emerging” outputs as a partner in solving the challenges of its client companies. What Infobahn aims to achieve in collaboration with SUNNY SIDE X is not the reproduction of real experiences. Please look forward to a one-team effort that will realize new brand experiences in unprecedented world lines brought about by XR technology through “context x story x technology.”

■ Overview of Infobahn Inc. (INFOBAHN Inc.)

With the slogan “We are the storytellers,” we are a value creation partner that realizes the improvement of corporate social value through creativity. Since its founding in 1998, the company has expanded its business and provides communication design support and innovation design support to companies.

Company name: Infobahn Inc. / INFOBAHN Inc,
Representative Director and Chairman: Hiroto Kobayashi
President and Representative Director: Junya Tanaka
Establishment: October 30, 1998 *The date of establishment is July 1, 2015, due to the transition to a holding company system.
Head office location: Aretusa Shibuya, 23-2 Maruyama-cho, Shibuya-ku, Tokyo
Website: https://www.infobahn.co.jp/

■ SUNNY SIDE X Inc. Company Profile

SUNNY SIDE X Inc. is responsible for the brand tech business of SUNNY SIDE UP GROUP and newly opened the XR Studio within SUNNY SIDE UP GROUP in September 2023. As a company that “sprinkles (X) technology and creativity on fun commotion,” it is a company that provides creativity and brand tech by combining the latest technology with the brand communication domain that SUNNY SIDE UP GROUP has cultivated.

Company name: SUNNY SIDE X Inc.
President: Daizo Nishitani
Date of establishment: July 1, 2023
Head office location: JPR Sendagaya Building, 4-23-5 Sendagaya, Shibuya-ku, Tokyo 151-0051
Website: https://sunnysidex.jp