SUNNY SIDE UP Inc. (Head Office: Shibuya-ku, Tokyo; President: See-Chau Ryu), a core business unit of SUNNY SIDE UP GROUP Inc., is pleased to announce that Shuzo Ohira, who is remarkably active on social networks such as TikTok and enjoys international popularity as an actor, model, and DJ, has been appointed as SNS Marketing Producer as of Tuesday, August 1.

■Background of Appointment

Mr. Ohira is one of the leading social media influencers of Generation Z, with over 8.58 million followers on his SNS accounts and was selected by the business magazine Forbes JAPAN as one of the “30 Under 30s Changing the World” in 2022. In particular, he has 6.9 million followers on TikTok, and he is disseminating various information from his own perspective to the world. SUNNY SIDE UP believes that such unique SNS marketing know-how and his enormous influence will create a great synergy with SUNNY SIDE UP, which has newly established the Influencer Marketing Division this term and is focusing on digital communication as a pillar of its business, and has led to this appointment.

In the future, as SNS Marketing Producer of SUNNY SIDE UP Inc., Mr. Ohira will be responsible for expanding solutions utilizing SNS and as a producer in the influencer marketing field for countries, governments, companies, and people to create new trends in the world.

Our company will continue to create even more advanced “fun commotion” by developing a wide-area brand communication business that includes the digital domain in addition to the PR axis in order to express the essential value of the brand.

■Comments from Shuzo Ohira

At first, I started TikTok just for myself, but at some point, I started posting with the idea of “for someone,” and now I receive responses from many people all over the world. My strength is that I can connect with people all over the world on SNS even when I am in Japan, so I am always thinking about how to use this know-how to move the hearts of many people. I sympathize with SUNNY SIDE UP’s idea that “When people’s hearts change, their actions change, and the world changes,” and I have accepted this important role. I would be happy if I myself could surpass myself and be of some help to the Japanese business world.

■Comment from Ryu Si-chau, President and Representative Director of SUNNY SIDE UP Inc.

SUNNY SIDE UP will continue to strengthen its brand communication business, focusing on its PR business, which has been its greatest strength since its founding.

In order to provide more valuable services to society and more companies, we aim to further evolve our company by having Mr. Ohira, who has overwhelming talent in self-production and has a great influence on the world as an influencer, join our team.

We are looking forward to the creation of a new “fun commotion” with the addition of a professional with a new perspective to our team, which values diversity.

■Shuzo Ohira Profile

Born in Kanagawa Prefecture in 2001. Actor, model, and DJ. Has studied abroad in New Zealand and is fluent in English. Gained attention on TikTok, which he started in 2020, and currently has approximately 6.9 million followers, with a total of over 8.58 million followers across all SNS platforms. Selected as one of the 30 UNDER 30 2022 “30 Under 30 Changing the World” by Forbes JAPAN. Also began activities as a music producer under the name “SHUZO” in 2023.

Instagram: @shuzo___3120
TikTok: @shuzo__3120