SUNNY SIDE UP GROUP Inc. (Head Office: Shibuya-ku, Tokyo; President and CEO: Masato Kokubo) is pleased to announce that it has signed a management agreement with Aren Hachimura, who belongs to the Gunma Crane Thunders, on January 23, 2023.

Aren Hachimura is one of the leading players of his generation, boasting a total of five national championship victories. He has consistently been selected for the national team by age group since his high school days, and although he is in his first year as a professional, he has established himself as a regular member of the Gunma Crane Thunders, which belongs to the B. League’s B1. While possessing a size and athletic ability that sets him apart from other Japanese players, he also possesses a high-percentage 3P shot, and is expected to play an active role on the national team in the future.

Comments from Aren Hachimura

“I am very pleased to announce that I have signed a management agreement with SUNNY SIDE UP. I am very honored to be a member of SUNNY SIDE UP. Through this agreement, I would like to carry out activities that can give courage and inspiration to children and adults alike. In the sport of basketball, I will continue to work hard to become a player who can compete not only in Japan but also in the world, without forgetting the gratitude I have for those who have supported me. First of all, as a player for the Gunma Crane Thunders, I would like to contribute to the team’s victory in each and every game. Thank you for your continued support.”

Comments from SUNNY SIDE UP GROUP Inc.

“We are very pleased that Mr. Hachimura has chosen SUNNY SIDE UP as his partner. He is a player who has been active as a member of the national team by age group since he was young, and we believe that he will be a leading figure in Japanese basketball in the future. SUNNY SIDE UP will do its utmost to support Mr. Hachimura so that he can become an athlete who will be active not only in Japan but also in the world.”

＜プロフィール＞

Name: Aren Hachimura
Date of birth: December 20, 1999
Place of birth: Toyama City, Toyama Prefecture
Affiliation: Gunma Crane Thunders

His older brother, who is two years older, is an active member of the Japanese national team and Rui Hachimura, who belongs to the Los Angeles Lakers of the world’s highest峰 basketball league, “NBA”.

Experienced baseball, soccer, and track and field in elementary school. Started playing basketball in earnest in the first year of junior high school, and was first selected for the U-16 Japan national team in the first year of high school. Since then, he has steadily progressed through the U-18 Japan national team and the U-22 Japan national team. He is also expected to be one of the players who will lead the Japanese basketball world in the future, as he was also selected for the B.LEAGUE ASIA RISING STAR GAME held on January 13 of this year.

＜主な戦績＞

2015 National High School Basketball Championship Winner
2015 National High School Basketball Invitational Tournament Winner
2017 National High School Basketball Championship Runner-up
2017 National High School Basketball Invitational Tournament Winner, Tournament MVP
2018 All-Japan Intercollegiate Basketball Championship Winner, Excellent Player Award
2020 All-Japan Intercollegiate Basketball Championship Winner
2020 Joined Sun Rockers Shibuya as a special designated player (2020-21 season)
2021 All-Japan Intercollegiate Basketball Championship Runner-up, Excellent Player Award
2021 Joined Gunma Crane Thunders as a special designated player (2021-22 season)

■ SUNNY SIDE UP Inc. Company Profile

With the slogan “Let’s Have Fun!”, SUNNY SIDE UP continues to create various movements in the world through its unique marketing and communication know-how, including strategic PR, promotions that make use of the PR perspective, and sports marketing. Using its PR know-how, SUNNY SIDE UP has brought many star athletes such as Hidetoshi Nakata and Kosuke Kitajima to the world. In January 2020, the company shifted to a holding company management system, and SUNNY SIDE UP GROUP Inc. was born.
https://www.ssu.co.jp/

Company name: SUNNY SIDE UP Inc.
Location: JPR Sendagaya Building, 4-23-5 Sendagaya, Shibuya-ku, Tokyo
Representative: Masato Kokubo, President and CEO
Business activities: PR business, promotion business, sports marketing business, etc.
Number of employees: 194 (as of the end of June 2022) *Number of consolidated employees: 492 (as of the end of June 2022)