Kantaro Kanda (Charisma Kantaro), Representative Director and CEO of Anomaly Inc., whose PURPOSE is “Dance Changes the World,” is pleased to announce the establishment of “Underpark Inc.,” a Web 3.0 and NFT joint venture in the dance field, with Animoca Brands Corporation (Representative Director: Motoki Tanimoto) and SUNNY SIDE UP GROUP Inc. (Representative Director: Etsuko Tsugihara).

Underpark Inc. will focus on dance content centered on “DANCE ALIVE series,” one of the world’s largest dance battle competitions, which is the main business of Anomaly Inc. By utilizing Web3.0 and NFT, which have made it difficult for dancers to acquire rights until now, the company aims to acquire and return rights to the dancers themselves. We will form an industrial structure in the dance industry that directly connects dancers and global fans by intellectualizing dance itself and utilizing a royalty system.

We have experienced through SNS and other means that dance communication beyond language connects the world in an instant, but we believe that dance is the most suitable for the world of Web3.0 in order to establish a market where dancers and fans can nurture together.

Furthermore, Underpark is envisioning a world where anyone can dance digitally.

The project is divided into phases, but we will continue to strive to create a dance community that exists regardless of whether it is offline or online in the future, and to make it normal for people to enjoy dancing every day.

Underpark Inc.
Representative Director Kantaro Kanda

■Animoca Brands Corporation, Representative Director Motoki Tani’s comment

Dance exists as a symbol of culture all over the world. And it will be an official event at the Paris Olympics. Although rights exist for music, lyrics, and singers, rights for dance have never existed before.

Web3.0 is an era in which IP, content owners, creators, athletes, and dancers are rewarded. We are very excited to create and connect the world’s dance community with Web3.0 with Anomaly, led by Kantaro Kanda, who is one of the world’s top dancers, for dance that is suitable for an era in which people sympathize with, share, and give back to the community. Welcome to Web3.0!!

■Animoca Brands Corporation Director, Chief Technology Officer Robert Tran’s comment

Performing Artists and Dancers is all about dynamic creativity.

Animoca Brands Japan will enable the dynamic generation of these creative intellectual properties to be capture and converted into digital NFT asset.

The performing artists can enable the fans community to hold these digital assets with trading and utilities usage functions that has never been seen before.

We are honoured to be the technology partner for a comprehensive tech platform with minting, marketplace trading as well as asset gamification development for Anomaly Inc. & Underpark!!

【Translation】
Dancers, artists, and all performers are passionate creators. Animoca Brands enables their creative expressions to be created as intellectual property and as digital NFT assets. And dancers and performers will be able to use digital NFT assets with fan communities, enabling unprecedented transactions and various utilities. We are very honored to be able to collaborate as a partner in a comprehensive technology platform including NFT creation, marketplace, and gamification development for Underpark and Anomaly.

＜Inquiries from the press＞ Anomaly Inc. / Kawamura: kawamura@anomaly.co.jp Animoca Brands Corporation / Matsumoto: pr-abkk@animocabrands.com SUNNY SIDE UP GROUP Inc. / Okuyama, Nakano, Iguchi: koho@ssu.co.jp