• 

• 

• 

The W society Executive Committee will implement the “egg week” campaign from Thursday, October 28, 2021 to Thursday, November 4, 2021, to raise awareness of opportunities to learn about one’s own body and give women and society “awareness.”

On the first day, October 28 (Thursday), a general conference on women’s healthcare and life design will be held at AOYAMA GRAND HALL (address: 2-14-6 Kita-Aoyama, Minato-ku, Tokyo) and online.

This campaign, which is being conducted under the project “W society” that designs women’s empowerment from both the physical and mental issues of women (W=woman) x social issues (society), which started in September this year, aims to improve literacy regarding the “AMH test *1,” a type of hormone test for women, while positioning “knowing” one’s current situation as the start of solving problems, and creating opportunities to consider “future options.”

The ambassadors include judo athlete Uta Abe, who has faced her “body” as a woman, model Seina Shimabukuro, whose lifestyle resonates with many women, and model Mira Hasegawa, who continues to share information as an opinion leader for the younger generation. These three diverse individuals, who symbolize the current era, will liven up “egg week” for a week by speaking at conferences and disseminating special content.

Please look forward to a week of learning about and deepening your knowledge of your “body’s current state.”

*1 Anti-Müllerian hormone test: A blood test that reflects the ovarian reserve (an estimate of the number of follicles remaining in the ovary). It is expected to be useful in designing life plans by knowing the current state of one’s own body.

■AMH Test and Life Plan Design

“Pregnancy and childbirth” is a major event for women when designing their life plans, but the number of infertility treatments in Japan is increasing year by year. In addition, the age at which infertility treatment is started is also increasing due to factors such as late marriage, and Japan is “the world’s largest infertility treatment country *2” with more than 450,000 in vitro fertilization cases per year. Compared to Europe and the United States, the timing of starting to face “one’s own body” is late, so while treatment technology is said to be the best in the world, the reality is that the “range of life plan choices” is unknowingly narrowing.

The AMH test (anti-Müllerian hormone test) that will be focused on in this “egg week” is a blood test that reflects the ovarian reserve (an estimate of the number of follicles remaining in the ovary). The oocytes created in the ovary during the fetal period do not increase in the body after that, and the approximately 2 million oocytes at birth are said to decrease to approximately 10,000 to 30,000 by the age of 35. Knowing the number and condition of one’s own oocytes through the AMH test is expected to help grasp “one’s own body’s current location” and design a life plan.

*2 Comparing the number of in vitro fertilization cases in 2017, Japan = approximately 450,000 cases (1st in the world), and the United States = approximately 280,000 cases (2nd in the world). (Calculated from data from the Japan Society of Obstetrics and Gynecology, etc.)

■Uta Abe, Seina Shimabukuro, and Mira Hasegawa Appointed as Ambassadors

Judo athlete Uta Abe, model Seina Shimabukuro, and model Mira Hasegawa (in Japanese alphabetical order) will participate in the project as ambassadors to promote the “egg week” initiative. Uta Abe agreed to take on the role because she is an active athlete who is active at the forefront and agrees with the message of “the importance of each woman facing her body and thinking about her life plan.” Seina Shimabukuro and Mira Hasegawa also agreed to take on the role because they agreed with the importance of “knowing about one’s own body” and “thinking about future options” based on their experiences at each life stage.

The ambassadors will speak at the conference held on the first day and disseminate special content summarizing their comments and thoughts through the “egg week” official website and SNS. For a week, we will create “opportunities to know and learn about the current state of your body.”

■Starting with a conference, we will create “opportunities to know and learn about the current state of your body” for a week

On October 28 (Thursday), the first day of “egg week,” we will hold a general conference called “egg week Conference.” The first part of the conference is titled “Life Design Deciphered from AMH Testing: How to Know Your ‘Body’s Current State’ for Future Pregnancy and Childbirth?” and an obstetrician and gynecologist will explain basic knowledge about AMH testing.

Together with ambassador Mira Hasegawa, we will consider “future life plan options” such as pregnancy and childbirth, and unravel the “basics of AMH testing” that you should know now.

The second part is titled “Facing Your Body and Drawing ‘Yourself’: Hints for Preparing for Women’s Ailments,” and focuses on women’s ailments that change with each life stage. Ambassador Seina Shimabukuro will appear and have a cross-talk with doctors about daily worries such as menstrual pain and irregular menstruation, as well as pregnancy and childbirth that they face as their life stages change, and how to deal with ailments and anxieties related to them. We will unravel “hints for facing ailments and anxieties and shining in your own way.” The conference will be held with 50 people (planned) at each session, and will also be streamed online on YouTube.

■Conference Overview

Name: egg week Conference Date: October 28, 2021 (Thursday) Part 1: 18:00-19:00 Part 2: 19:30-20:30 Venue: AOYAMA GRAND HALL (Address: 2-14-6 Kita-Aoyama, Minato-ku, Tokyo) and YouTube Live Streaming Participation Fee: Free Capacity: 50 people per session (planned) for venue participation *Online participation is available for both live and archived viewing with advance registration. How to apply: Select your desired session and participation method (venue participation/online) from the following two conference programs and apply from the “Peatix” site. Venue participation will be closed as soon as the capacity is reached. https://wsociety-official.peatix.com/

Part 1: “Life Design Deciphered from AMH Testing: How to Know Your ‘Body’s Current State’ for Future Pregnancy and Childbirth?”

Date: October 28, 2021 (Thursday) 18:00-19:00
Speakers: Ambassador Mira Hasegawa
Medical Partner: Rikiichi Sugiyama (Chairman, Sugiyama Obstetrics and Gynecology)
Moderator: Yuri Sasagawa

One of the means that helps women think about their life plans = AMH test [Anti-Müllerian hormone test: A blood test that reflects the ovarian reserve (an estimate of the number of follicles remaining in the ovary)]. Knowing the current state of one’s own body is expected to be useful in designing a life plan.

“I want to have children someday, but I don’t feel like it right now. But I want to know about my body…” What can I do now for the day that may come someday? Together with ambassador Mira Hasegawa, we will unravel the “basics of AMH testing” that you should know now.

Part 2: “Facing Your Body and Drawing ‘Yourself’: Hints for Preparing for Women’s Ailments”

Date: October 28, 2021 (Thursday) 19:30-20:30 Speakers: Ambassador Seina Shimabukuro Medical Partner: Yuka Okada (St. Luke’s International Hospital/Specialist of the Japan Society of Obstetrics and Gynecology) Panelist: Yukina Takuse (Roche Diagnostics K.K., Customer Front Headquarters) Moderator: Yuri Sasagawa
With the words “promotion of women’s empowerment,” the modern era seems to show that many women are active at first glance. However, the fact is that individuals are designing their life plans while having different “unique physical worries and anxieties” for each life stage.
Starting with daily worries such as menstrual pain and irregular menstruation, pregnancy and childbirth that they face as their life stages change, and ailments and anxieties related to them. How do we face ailments and anxieties that can be called “fluctuations,” and how can we shine in our own way?
Together with Ambassador Seina Shimabukuro, we will unravel hints for facing ailments and anxieties that visit women at each life stage.
*For inquiries from the general public, please contact ws@goodandco.jp (W society Executive Committee). *The latest information on the event will be released on the “egg week” official website (https://eggweek.com/) in sequence.

■Ambassador Profiles

Uta Abe Born July 14, 2000, from Hyogo Prefecture. Affiliated with Nippon Sport Science University. Judo athlete. Won the “Grand Prix Düsseldorf” in 2017 at the youngest age in history. Won the “World Judo Championships Tokyo” in 2018 and 2019 for two consecutive years. Won many other world tournaments. In July 2021, she won the gold medal in the women’s 52kg class in judo at the “Tokyo Olympics.” While active as a judo athlete, she also shares information about her future life plans in various media. She is attracting much attention not only as an athlete, but also as “a woman” who symbolizes the modern era.

Seina Shimabukuro Born April 4, 1987, from Okinawa Prefecture. Model and brand director. Appeared on the reality variety show “Terrace House” in 2012. While working as a model, she also works as a yoga instructor and director of her own brands “UNCHAINED” and “QOBE.” After dating Noah Ishikura, whom she started dating on the show, for about two and a half years, she married in December 2020. She is active in various fields such as SNS, TV commercials, and variety shows.

Mira Hasegawa

Born July 7, 1997, from Tokyo. Model. Mixed South African and Japanese. Launched the brand “JAMESIE” for all genders in 2017. While studying fashion in London, she was influenced by school assignments and a high awareness of the social environment, and began to think about various problems facing society. In addition to being active in various media, she also disseminates information on her own background, brands, genderlessness, and various issues related to the SDGs.

(In Japanese alphabetical order, titles omitted)

■Moderator Profile

Yuri Sasagawa

Born September 5, 1990, from Kanagawa Prefecture. She was at TBS Television for 8 years in two positions: production AD and announcer. She strongly felt the “joy of creating things” and the “importance of communicating with words,” and established setten Co., Ltd. in March 2021. Currently, she is engaged in activities as a radio personality and moderator, as well as activities such as modeling, product development, and communication management.

(Titles omitted)

■What is “W society”?

“Working,” “getting married,” “giving birth,” “balancing both”… Now that the options for life plans are expanding and diversifying, the answer that “women’s empowerment” indicates should never be just one. This is a project that designs women’s empowerment from both the physical and mental issues of women (W=woman) x social issues (society), with the aim of “a society where all women can build fulfilling lifestyles with satisfaction.” We are developing various measures based on the three pillars of “knowing,” “learning,” and “changing,” and are promoting the social implementation and social transformation of measures that contribute to solving issues as a social participation-type project that transcends companies and involves industry, government, and academia.

Project name: W society (Katakana notation: Daburyu Sosaieti)
Committee members (*):
Aya Ono (Head of Public Relations Department, Roche Diagnostics K.K.)
Masae Yamanaka (Director, Executive Officer Vice President, Panasonic System Solutions Japan Co., Ltd.)
Yuka Shimada (Head of Human Resources and General Affairs, Unilever Japan Holdings G.K.)
Etsuko Tsugihara (President and Representative Director, SUNNY SIDE UP GROUP Inc.)
Supporter: Japan Business Federation (Keidanren)

Official website: https://wsociety.jp/ (W society) https://eggweek.com/ (egg week)