SUNNY SIDE UP GROUP Inc. (Shibuya-ku, Tokyo, President: Etsuko Tsugihara, hereinafter referred to as “the Company”) will begin selling the book “The Company’s SDGs to Survive 2030” (base price 1,020 yen/excluding tax) at select bookstores and on Amazon nationwide from Friday, July 2, 2021.

■ Concentrated Know-How for Solving Social Issues Through PR

As a PR communication group, the Company has been involved in numerous social actions aimed at solving social issues since before the adoption of the SDGs (Sustainable Development Goals), such as the global advocacy campaign to eradicate poverty, “White Band Project,” and the live event linking volunteers and music, “RockCorps.” In recent years, we have been actively supporting the PR activities of companies and organizations working to solve issues such as the environment, education, and gender, which are advocated in the SDGs. In July 2021, we established the “Social Good Promotion Office” with the aim of “co-creating and realizing solutions to social issues” by making full use of PR know-how and knowledge, and are expanding the scope of activities related to SDGs and social good (= things that have a positive impact on the global environment and society).

■Social Good Corporate Actions and SDG Promotion

This book condenses the SUNNY SIDE UP GROUP’s know-how and PR ideas on “social action” accumulated over more than 30 years into one volume. While unraveling the behind-the-scenes stories of each project, it explains how to balance social contribution and business from the perspective of PR communication. Covering a wide range of topics related to SDGs and social good, from the difference in social impact created by “donation” and “enlightenment” to how to maximize the external dissemination power of in-house SDGs promotion activities. It deciphers everything from basic concepts to the creation of social action mechanisms and practical ideas, and introduces corporate PR techniques that combine both social contribution and business.

■ Book Information

Book title: The Company’s SDGs to Survive 2030
Author: Etsuko Tsugihara / SUNNY SIDE UP GROUP
Release date: Friday, July 2, 2021
Price: 1,020 yen (excluding tax)
Number of pages: 224 pages (Shinsho size)
Publisher: Seishun Shinsho
Amazon sales page: https://www.amazon.co.jp/gp/product/4413046242

■ Table of Contents

Chapter 1: “Super Introductory SDGs” for People and Companies Living from Now On
Chapter 2: Poverty, Discrimination, Environmental Problems… It’s No Longer Someone Else’s Problem
Chapter 3: Why Are Companies Looking to the Future Shifting to “SDGs”?
Chapter 4: “Social Good” Activities That Have Been Undertaken Since Before “SDGs”
Chapter 5: “Small Mechanisms” and “Practical Ideas” to Balance with Business
Chapter 6: How to PR SDGs Activities Well! The Way of Communicating is 90%!
[Appendix] SDGs “17 Goals” and “169 Targets” with a Time Limit Until 2030

■ Author Profile

Etsuko Tsugihara

In 1985, at the age of 17, she founded the PR company SUNNY SIDE UP. In addition to introducing top athletes such as Hidetoshi Nakata to the world, she has been involved in various social actions, including the “White Band Project.” In June 2021, she was appointed Chairman of the Keidanren Diversity Promotion Committee.

SUNNY SIDE UP GROUP, INC.

With the slogan “Let’s Have Fun!”, we handle PR for various companies and organizations. Listed on the stock exchange in 2008, and listed on the First Section of the Tokyo Stock Exchange in 2018. In recent years, in addition to developing a wide range of businesses with PR as the core, we have also established the “Social Good Promotion Office” and are working to solve social issues by utilizing PR know-how.