SUNNY SIDE UP Inc. (Shibuya-ku, Tokyo, President: Etsuko Tsugihara), a PR firm with the slogan “Let’s Have Fun!”, published the book “SUNNY SIDE UP’s Step-by-Step PR Guide” (base price: 1,680 yen/excluding tax) on April 30, 2021 (Friday). We are pleased to announce that this book has been reprinted within 10 days of its release.

< Book Overview >
An in-house manual was created to utilize all operations related to PR activities for training new and mid-career employees. The manual was edited into a single book and divided into PR activity genres so that it can be used as a “basic guidebook” for all PR professionals. It covers almost everything that is “basic to PR activities,” from the way of thinking and planning PR, to how to create reports that are always necessary in actual work, as well as measures. This is a new standard for “PR textbooks” that even novice PR people can read without hesitation, and even those without prior knowledge can read lightly. If you purchase this book on Amazon, you will also receive a special PDF “SUNNY SIDE UP’s Secret Proposal Design Tips.”

< Ranked #1 in various Amazon rankings! >

Amazon.co.jp Bestseller Ranking Books ・Advertising/Publicity Category: #1 ・Marketing/Sales General Category: #1 ・Small Business Management Category: #1 (as of 2021/04/30)
* Amazon and Amazon.co.jp are trademarks of Amazon.com, Inc. or its affiliates.

< Rave reviews are pouring in! >
I am in charge of public relations for a venture company. We didn’t have any PR know-how in-house, and I was worried because I didn’t know what to do specifically. I found this book at a bookstore and bought it because I wanted to refer to the knowledge of a major PR company. When I read it, I found that it explained everything from the way of thinking about PR to the practice in an easy-to-understand manner, and I felt that there was no other book that was so easy to read as an introductory book to PR and public relations. This is a book that I would recommend to all the “lone PR” people like me that I would like to share with each and every one of them. (Female, 20s)

I am in charge of PR for a company. This is the first time I have read a book that covers PR and public relations so comprehensively and specifically. As expected, it is based on the in-house manual of a major PR company. I immediately recommended all my team members to read this book. (Male, 30s)