SUNNY SIDE UP Inc. (Shibuya-ku, Tokyo, President: Etsuko Tsugihara) is in charge of PR for “Nihonmono / NIHONMONO Project (Business entity: SUNNY SIDE UP)”, “Avatar Robot Cafe DAWN ver.β (Business entity: Ory Laboratory Inc.)”, and “Shoulder Policeman Mamotte Tote (Business entity: Honda Motor Co., Ltd.)” A total of 3 projects have won the “Silver” award at the “PR Award Grand Prix 2020” hosted by the Public Relations Society of Japan.

The “PR Award Grand Prix” is a PR award hosted by the Public Relations Society of Japan to recognize examples of PR and communication activities that have achieved outstanding results. In recent years, the concept of “public relations” has been regarded as important worldwide, and various companies and organizations have applied, transcending the boundaries of business companies and agencies (PR/advertising agencies). Emphasis is placed on selection by professionals in the PR/communication field, and it is called “the highest peak of domestic PR awards.” This year, 2 projects were selected as “Grand Prix” and 7 projects were selected as “Silver” from a total of 79 entries. The three projects that our company won were also evaluated for promoting awareness and behavioral change throughout society and discovering new possibilities for public relations, which led to the awards. Under the slogan “Let’s Have Fun!”, we will continue to disseminate projects and movements that make people feel hopeful about the potential and future of people.

Details of the award-winning projects are as follows.

■Nihonmono / NIHONMONO Project
Entry company: SUNNY SIDE UP Inc.
Business entity: SUNNY SIDE UP Inc.

■Avatar Robot Cafe DAWN ver.β
Entry company: ADK Creative One Inc. / SUNNY SIDE UP Inc.
Business entity: Ory Laboratory Inc.

■Protect Children from Traffic Accidents Shoulder Policeman Mamotte Tote
Entry company: Hakuhodo Inc.
Business entity: Honda Motor Co., Ltd.