Three projects undertaken by SUNNY SIDE UP Inc. (Shibuya-ku, Tokyo, President: Etsuko Tsugihara), namely, “Shibuya Scramble Square PR Activities,” “Mori Building Digital Art Museum: Epson teamLab Borderless Opening PR Activities,” and “Indeed Japan PR Activities,” each won the Bronze Award at the Lisbon PR Awards, an international PR award newly established in 2020.

Portugal, where the Lisbon Awards Group, which organizes the “Lisbon PR Awards,” is based, has been attracting attention in recent years as one of Europe’s leading “creative advanced countries,” with many creative PR projects and advertisements being produced. Against this background, the Lisbon Awards Group held the “Lisbon International Advertising Festival” for the first time in 2016. In response to the increasing importance of PR (public relations) worldwide, the international PR award “Lisbon PR Awards” was newly established to recognize outstanding PR agencies and projects.
Lisbon PR Awards: https://www.lisbonprawards.com/

At the awards, approximately 60 projects were selected as outstanding works by 25 judges consisting of professionals active worldwide in the PR and advertising industries. Among them, the high achievements of “Shibuya Scramble Square PR Activities,” “Mori Building Digital Art Museum: Epson teamLab Borderless Opening PR Activities,” and “Indeed Japan PR Activities,” which were undertaken by our company, were recognized, and each won the Bronze Award.

Going forward, as a member of the “PR Communication Group” that solves various issues using all communication methods based on PR ideas, we will continue to support the marketing and communication activities of companies and organizations.