SUNNY SIDE UP GROUP Inc. (Headquarters: Shibuya-ku, Tokyo; President: Etsuko Tsugihara) will hold a limited-time pop-up store “ICE MONSTER FINAL YEAR POP UP STORE” of the Taiwanese shaved ice sweets brand “ICE MONSTER” at the commercial facility “jing” operated by the company from July 31st (Fri) to August 31st (Mon), 2020.

ICE MONSTER is a Taiwanese shaved ice sweets brand with a new texture that has been selected as one of the “World’s Best Sweets TOP10”. It has been popular mainly among young people since it landed in Japan in 2015, but this limited-time pop-up store will be the last sale in Japan.

At this “FINAL YEAR POP UP STORE”, in addition to the “Mango Shaved Ice,” which is ICE MONSTER’s signature and most popular item, made by finely shaving rich mango ice blocks, the menu will also include “Strawberry Shaved Ice,” which is made by shaving sweet and sour rich strawberry ice blocks and is loved by adults and children alike. In addition, the shaved ice to be offered this time will be served in original cups for easy consumption, so that you can easily enjoy “the world’s best shaved ice”.

ICE MONSTER has established a new genre of “shaved ice sweets” over the five years from 2015 to 2020 and has been loved by many people. Please look forward to the pop-up store that will mark the end of the brand’s sales in Japan.

*This pop-up store will also be held at the Grand Front Osaka store in Umeda, Osaka, from July 22nd (Wed) to September 6th (Sun), 2020.

[Products for Sale]

■Cup Mango Shaved Ice 790 yen (left photo)
Shaved ice made by finely shaving rich mango ice blocks, which is ICE MONSTER’s signature and most popular item.

■Cup Strawberry Shaved Ice 750 yen (right photo)
Shaved ice made by shaving sweet and sour rich strawberry ice blocks that are loved by adults and children alike.

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[Pop-up Store Overview]

Duration: July 31st (Fri) – August 31st (Mon), 2020
Location: jing (6-35-6 Jingumae, Shibuya-ku, Tokyo)
Access: 2-minute walk from “Harajuku” Station on the JR Yamanote Line,
Directly connected to “Meiji-jingumae” Station on the Tokyo Metro Chiyoda Line/Fukutoshin Line
Business hours: 12:00-19:30
Regular holiday: Irregular holiday
Sales format: Outdoor kitchen car (can be eaten and drunk in the indoor free space)

At this pop-up store, we will take the following preventive measures to ensure a safe and secure environment in order to prevent the spread of new coronavirus infections.

① By adopting a sales format using an outdoor kitchen car, we will avoid closed, crowded, and close-contact conditions.
② We will provide a dining space indoors, but we will ensure seat spacing as a social distance.
③ In order to avoid closed, crowded, and close-contact conditions, we may restrict entry to the indoor area.
④ In addition to installing alcohol disinfectant, we will thoroughly implement mask wearing, hand washing and disinfection, and temperature measurement for staff.
⑤ We will thoroughly disinfect equipment in the venue (equipment and devices that may come into contact with customers’ bodies).
⑥ We will strengthen ventilation by regularly opening doors.

*There will be no preview or tasting for this pop-up store.
If you would like to request coverage such as on-site previews or tastings, please contact the person in charge below.

＜Inquiries regarding press coverage of this matter＞
SUNNY SIDE UP Inc. Contact: Maeda (070-1639-9626), Yoshizawa (080-4112-2778), Okuyama
TEL: 03-6894-3201
E-MAIL: icemonster@ssu.co.jp