AnyUp Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Shingo Hayashi; hereinafter “AnyUp”), a joint venture between AnyMind Group and SUNNY SIDE UP Inc. that develops influencer marketing and creator support businesses, has launched “Buzz Press,” a “CtoC press release distribution” service that enables a new form of information dissemination through collaboration with over 20,000 influencers, and will begin providing the service.
Official website: https://anyup.jp/buzzpress/

Buzz Press is a “CtoC press release distribution” service that delivers press releases, which have previously been delivered to media and stakeholders, to consumers through influencers. By entering the content of a press release from a company or brand into the registration form, multiple influencers from among the more than 20,000 influencers on the platform will immediately participate and begin posting from their SNS accounts. By setting filters such as category, region, and gender, it is possible to select influencers who have a high affinity with the information you want to disseminate, allowing you to directly deliver the content of the press release to the consumers you want to reach.

■Background to the launch of Buzz Press
Since 2014, the amount of time spent on digital media has increased significantly, and in recent years it has surpassed television in terms of time spent. In addition, the influence of influencers has become extremely large due to the increase in time spent on social media.

Since “influencers” who are close to consumers convey information in a form close to word-of-mouth, it has become an indispensable method for effectively improving recognition and purchasing motivation for products and brands, rather than conventional marketing in which companies directly disseminate advertisements to consumers.

Against this background, when considering methods for disseminating information about startups and brands, the typical method used is press releases, which are distributed to media and stakeholders and then picked up as news to reach consumers.

This time, with the desire to support companies in delivering their thoughts and information more directly to consumers by utilizing these press releases, we have decided to launch Buzz Press by combining our strengths in influencer marketing expertise.

■Buzz Press’s influencer network
Influencers of various types in over 20 categories are registered with Buzz Press. They will post on SNS after thoroughly understanding the content of the press release. We support a variety of industries, including beauty, fashion, travel, mom & kids, entertainment, sports, games, and gadgets.

■Service implementation flow
1. Register press release content
Register the press release content on the input screen. Simply enter the image and text you want to share and select the target audience to complete the preparation. *AnyUp will handle the input

2. Distribute to influencers
The registered press release content will be delivered to the influencers of Buzz Press. Influencers who are interested in the release content will prepare to post.

3. Influencers share
Buzz Press influencers post the specified image and text content on SNS. Spread information to followers.

4. Real-time reporting
Report posting status in real time using the database. You can also output data using the data download function.

*Please check the official website for details.
Buzz Press Official Website: https://anyup.jp/buzzpress/