What we can do.
That is, to create a brighter tomorrow than today with the power of communication.

July 1, 1985.
When the word “PR” was still unfamiliar to the world,
SUNNY SIDE UP was born in a small one-room apartment.

From there, we
continued to run wildly, relying on our unparalleled curiosity and courage,
and before we knew it, many colleagues had gathered around us.
What has always supported us is the help of many people and
the desire to “Let’s Have Fun!”

In 2020, in order to take on the challenge of “sustainable and dramatic growth” as a company,
we shifted to a “holding company management system,”
and SUNNY SIDE UP GROUP Inc., a holding company, was born.

SUNNY SIDE UP GROUP Inc. is, so to speak, a “large kitchen.”
Unique communication professionals add the spice of “Let’s Have Fun!”
to exciting projects gathered from around the world,
creating a dish of new values for a new era and “movements” that no one has ever seen before.

And this sunny kitchen is also a place where each
and every person who gathers there can realize “fun.”

We are still only halfway there, but
in 2025, we celebrated our 40th anniversary.

“If people’s hearts move, their actions change, and eventually the whole world changes.”
We, who have been walking with faith in the power of such communication,
will continue to bring together the power of the entire group and create movements that give hope
for the future, with curiosity about the unseen “Let’s Have Fun!” in our hearts.

To continue “creating hope for tomorrow with Let’s Have Fun!”