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A global corporate running event takes to the streets of Tokyo Bloomberg Square Mile Relay Tokyo

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Client
Square Mile Sport LLP
Period of Contract
February, 2016 ~

Background

The Bloomberg Square Mile Relay is a one-of-a-kind, immersive team building experience, which takes place in the heart of financial districts around the world. Unlike other corporate events where individuals compete against one-another, this event is all about the TEAM, and is the only global corporate relay running race of its kind. The Tokyo event was held in the Marunouchi Nakadori on Friday, May 27. Working with the Premium Friday Committee and the Japan Sports Agency, the event was the focal point of the first ever Premium Sports Friday, and featured Japan Sports Agency Commissioner Daichi Suzuki among the 550 runners representing 55 teams.

URL
https://squaremilerelay.com/ja/city/tokyo

What we did

Designated as the official Japan Representative Office, SSU was responsible for site location, course design, negotiations with local organizations, sponsorship recruitment, event production and operation, PR and overall project coordination. By combining the event with the government initiated Premium Friday campaign, we were able to highlight the social significance of the event.

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